Miller Lite "Man Up" | Purse or
carry-all?
|
There
are so many commercials now a days that question gender roles. I came across
one of Miller Lite's advertisements where a
customer's masculinity is called into question. A common theme with beer
commercials is telling beer drinkers they are not worthy of the beer being
advertised. From a female's perspective, this commercial would probably
be quite funny. Humorous or not, I actually found it quite offensive
that the customer was not given a Miller Lite simply because he had a
purse/carry-all. His masculinity was degraded and he was given a no-name
lite beer in replacement for a Miller Lite. This commercial explains
that you have to be a "real man" in order to drink a Miller Lite with
the phrase, "Man Up". Many people know of the stereotypes
towards women and this commercial is a perfect example of a stereotype
towards men. I think it is actually disgusting that the man in the
commercial was humiliated the way he was for having that bag. Many
men do have those type of carry-all bags, and I bet they would be quite
offended to see a commercial like this, which they feel could be targeted
towards them. It is not only women that have things to carry
around, let's be honest, do you really expect men to cram all the things they
need for the day into their pockets?! After all, bags are meant to
carry things, so why degrade a man's masculinity if he carries around a bag
like the one in seen in the commercial? It is a very ridiculous
commercial and I hope it makes all men realize that the messages in
these advertisements shouldn't be ignored, and the products in them
should be boycotted since these companies present such stereotypical
views.
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