Sunday, 31 May 2015

Stereotypes or Stereo-Gripes...




Miller Lite "Man Up" | Purse or carry-all?
There are so many commercials now a days that question gender roles. I came across one of Miller Lite's advertisements where a customer's masculinity is called into question.  A common theme with beer commercials is telling beer drinkers they are not worthy of the beer being advertised.  From a female's perspective, this commercial would probably be quite funny.  Humorous or not, I actually found it quite offensive that the customer was not given a Miller Lite simply because he had a purse/carry-all.  His masculinity was degraded and he was given a no-name lite beer in replacement for a Miller Lite.  This commercial explains that you have to be a "real man" in order to drink a Miller Lite with the phrase, "Man Up".  Many people know of the stereotypes towards women and this commercial is a perfect example of a stereotype towards men.  I think it is actually disgusting that the man in the commercial was humiliated the way he was for having that bag.  Many men do have those type of carry-all bags, and I bet they would be quite offended to see a commercial like this, which they feel could be targeted towards them.  It is not only women that have things to carry around, let's be honest, do you really expect men to cram all the things they need for the day into their pockets?!  After all, bags are meant to carry things, so why degrade a man's masculinity if he carries around a bag like the one in seen in the commercial?  It is a very ridiculous commercial and I hope it makes all men realize that the messages in these advertisements shouldn't be ignored, and the products in them should be boycotted since these companies present such stereotypical views. 

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